Oh, Kiss Off! Why Hershey’s New Logo Doesn’t Stink
As the owner of three pets, I know a steaming pile when I see it. And frankly, emojis* aside, I don’t think that Hershey’s new logo is one. To those who say that the “Kiss” looks too much like a pile...
View ArticleFinding My Sole Mate: A Tale of Two Brands
Recently, I was in the market for some new “Casual Friday” shoes. (Some would claim that my “shoe market” is always open.) I’m going to start by saying I am not a fan of Casual Friday – even though...
View ArticleGreat Company Name or .com: Which comes first?
Shakespeare famously inquired, “What’s in a name?” When naming a company, product, the answer is “A lot of thought, discussion, and research”! While it’s always been a balancing act of creative,...
View ArticleFacebook Campaign Goes Positively Viral, in a Negative Way
People are up in arms about Facebook’s revelation that in January of 2012, the social site behemoth manipulated individual news feeds to deliver either more positive or more negative Read More
View ArticleMarketing Terms Math: H2H = B2B + B2C
As a technical writer, I believe that details and fine lines matter. Usually. But not always and rarely forever. People and technologies change, and sometimes even a sharp distinction quietly Read More
View ArticleBlowing Smoke: Despite Hype, First For-Profit MJ Ad in NY Times is Utterly...
When I learned that the New York Times had agreed to run a full-page ad related to cannabis, I almost choked on my salad of wild greens (a.k.a., weeds). The Read More
View Article
